A long-term process of persuading customers who have responded to prospect campaigns with initial order to become active, regular and frequent buyers. This may be achieved through educational campaigns (e.g. free webinars, newsletters, whitepapers) directed to the customer database.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …