A long-term process of persuading customers who have responded to prospect campaigns with initial order to become active, regular and frequent buyers. This may be achieved through educational campaigns (e.g. free webinars, newsletters, whitepapers) directed to the customer database.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …