A long-term process of persuading customers who have responded to prospect campaigns with initial order to become active, regular and frequent buyers. This may be achieved through educational campaigns (e.g. free webinars, newsletters, whitepapers) directed to the customer database.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …