Person who writes the text or copy for an advertisement, usually conceiving a theme or copy platform. He or she may work in agency under a copy chief or in a creative group, in in-house advertising department, or as freelance.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …