Person who writes the text or copy for an advertisement, usually conceiving a theme or copy platform. He or she may work in agency under a copy chief or in a creative group, in in-house advertising department, or as freelance.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …