Dual offer is a promotion technique that makes an “either-or” offer, such as a subscription-based consumer service may offer an incentive of three books of one’s choice for $1 or (as an alternative) the Oxford English Dictionary when an individual joins the subscription service. A dual offer increases conversions because people enjoy choosing between two products, and because the offer enhances the perceived value of the products.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …