list rental

  1. Supply of a mailing list on a one-time-only retail basis. Lists of members, donors, customers rented to those who wish to make direct marketing offers to the same people. Can be profitable practice for owners of useful lists.
  2. An arrangement whereby a list owner furnishes names to a mailer, together with the privilege of using the list on a one-time basis only (unless otherwise specified in advance). For this privilege, the list owner is paid a royalty by the mailer.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

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