A radio commercial schedule that is placed at varying times during the course of a day, i.e. 6 a.m. to 7 p.m. – three spots should run – one in morning drive, one in mid-day, and one in afternoon drive.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …