Selling under the guise of research. Occurs mostly in telephone selling, but also in pseudo street and doorstep interviews which begin like a survey and lead up to a sales pitch.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …