Various journals may be read by the same people, which may produce wasteful advertising if the same ad appears in all of them. It is best, therefore, to plan a media schedule with the least amount of duplication, and the greatest reach of different readers.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …