Various journals may be read by the same people, which may produce wasteful advertising if the same ad appears in all of them. It is best, therefore, to plan a media schedule with the least amount of duplication, and the greatest reach of different readers.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …