A method of distributing products and services incorporating the same advance notice technique as Negative Option but requiring a specific order each time from the member or subscriber. Generally, it is
more costly and less predictable than Negative Option.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …