A method of distributing products and services incorporating the same advance notice technique as Negative Option but requiring a specific order each time from the member or subscriber. Generally, it is
more costly and less predictable than Negative Option.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …