Human characteristics attributed to products by customers, induced either by personal experience or by advertising. Is it a feminine or masculine product, one for young or old, rich or poor, outdoor life or town dwelling? Is it associated with a particular class, or with those with special interests?
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …