retail audit

Continuous research using panel of shops. Invoices, stocks audited monthly by representative of research company, to produce shares of market held by brands. Research firms conduct shop audits and publish reports.

Covers consumer sales by packages, weights etc; consumer sales value; retail purchases; source of purchase; retailer stocks, stock cover; average stocks per shop handling; average monthly sales—per shop handling; average retail selling price; distribution—shop basis; distribution and annual all-commodity basis; display distribution—shop basis; display distribution—money basis.

Synonyms: dealer audit, store audit

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING