A prepublication offer in which customer is offered an opportunity to buy a product usually with a “bill-me” option and no guarantee of final delivery of product. Usually used by performance marketers to test market before making a commitment to produce the product offered.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …