Reasons why responses to advertising vary. Is a mailshot, Facebook ad or a telemarketing call better received at home or workplace? Will readers, users or viewers respond differently according to their understanding of the subject, or the influence of the media, or the copy platform?
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …