Reasons why responses to advertising vary. Is a mailshot, Facebook ad or a telemarketing call better received at home or workplace? Will readers, users or viewers respond differently according to their understanding of the subject, or the influence of the media, or the copy platform?
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …