Reasons why responses to advertising vary. Is a mailshot, Facebook ad or a telemarketing call better received at home or workplace? Will readers, users or viewers respond differently according to their understanding of the subject, or the influence of the media, or the copy platform?
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …