- moving strategy definition—what to say and to whom;
- creative development— how to say it;
- communication assessment—have we said it?; and
- campaign evaluation—what was the effect of what we said?
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …