- moving strategy definition—what to say and to whom;
- creative development— how to say it;
- communication assessment—have we said it?; and
- campaign evaluation—what was the effect of what we said?
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …