database marketing

Sophisticated use of database information for direct response marketing. In addition to holding mailing list data, sales leads can be generated, prospects can be tracked, effectiveness of lead sources can be analysed, future sales can be forecast, and budget can be controlled.

It is thus not merely a means of addressing prospects but of being informed about their buying characteristics.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

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