brand strategy

Policy decision regarding kinds of branding to suit different purposes and situations. Should it be a family or umbrella brand name like Cadbury’s or Kellogg’s? A private own-label brand like Tesco? Various export brands like BAT cigarettes? Or variety of brands not closely associated with manufacturer like Van den Berghs foods?

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING