Policy decision regarding kinds of branding to suit different purposes and situations. Should it be a family or umbrella brand name like Cadbury’s or Kellogg’s? A private own-label brand like Tesco? Various export brands like BAT cigarettes? Or variety of brands not closely associated with manufacturer like Van den Berghs foods?
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …