brand strategy

Policy decision regarding kinds of branding to suit different purposes and situations. Should it be a family or umbrella brand name like Cadbury’s or Kellogg’s? A private own-label brand like Tesco? Various export brands like BAT cigarettes? Or variety of brands not closely associated with manufacturer like Van den Berghs foods?

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close