Policy decision regarding kinds of branding to suit different purposes and situations. Should it be a family or umbrella brand name like Cadbury’s or Kellogg’s? A private own-label brand like Tesco? Various export brands like BAT cigarettes? Or variety of brands not closely associated with manufacturer like Van den Berghs foods?
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …