Extra premium offer made to customer who has responded to a sales promotion offer. An offer enclosed with mailings sent to a customer in fulfillment of an order.

For example sales literature sent to a customer as an enclosure with an order shipment, or with an invoice or statement after fulfillment of an order. On the premise that the best customer is one who has already bought, the bounceback is a highly effective selling vehicle.

Synonyms: bounce back

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

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