bounceback

Extra premium offer made to customer who has responded to a sales promotion offer. An offer enclosed with mailings sent to a customer in fulfillment of an order.

For example sales literature sent to a customer as an enclosure with an order shipment, or with an invoice or statement after fulfillment of an order. On the premise that the best customer is one who has already bought, the bounceback is a highly effective selling vehicle.

Synonyms: bounce back

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close