observational research

Marketing research in which the object of study is observed, as with dustbin check or a count of passers-by of poster site. No questionnaire is used. Also called ‘covert observation’ when group activities are watched.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.