After transmission of TV commercials depth interviews are conducted among a recruited sample of watchers. Or recall testing of an unrecruited sample of watchers.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …