Form of advertisement research to test response to alternative versions of advertisement, folder technique often used to test press ads. TV commercials tested in-theater, a/b split method and other split run research is used, both online and offline.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …