Advertising is positioned in a publication at the discretion of the publisher. While the words “Would appreciate” in an insertion order may suggest a desired position by an advertiser, only a firm request committing the advertiser to a premium payment will guarantee a particular position, and then subject to approval of the publisher and availability.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …