In direct response marketing, the customer is offered a gift for recruiting a new one.

This technique is used by some subscription clubs which ask a member to sign up a new member, for which both member and new member receive a premium. The offer travels with a regular member subscription box and is therefore an economical form of new member solicitation.

Synonyms: member get member

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING