customer-get-customer

In direct response marketing, the customer is offered a gift for recruiting a new one.

This technique is used by some subscription clubs which ask a member to sign up a new member, for which both member and new member receive a premium. The offer travels with a regular member subscription box and is therefore an economical form of new member solicitation.

Synonyms: member get member

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close