Sales promotion scheme in which purchasers of one product are offered special offer of another product, usually another brand by same manufacturer. Helps promote slower lines or introduce a new one.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …