Sales promotion scheme in which purchasers of one product are offered special offer of another product, usually another brand by same manufacturer. Helps promote slower lines or introduce a new one.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …