Popular form of sales promotion. No purchase or proof of purchase is necessary. The public is invited to enter for free prize draws organised by an advertiser. Quite different from competitions which require proof of purchase as entry requirement, and element of skill as legal requirement.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …