When a research technique tends to overstate the market size consistently, a ‘downweight’ factor is applied to reduce figures in line with ‘reality’.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …