Modified form of motivational research. Recruited group gives spontaneous answers to questions from chairman. Works best if members have a common interest. Can be too small to be representative. Possibility of bias by group leader. But can be effective and is inexpensive.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …