Modified form of motivational research. Recruited group gives spontaneous answers to questions from chairman. Works best if members have a common interest. Can be too small to be representative. Possibility of bias by group leader. But can be effective and is inexpensive.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …