Modified form of motivational research. Recruited group gives spontaneous answers to questions from chairman. Works best if members have a common interest. Can be too small to be representative. Possibility of bias by group leader. But can be effective and is inexpensive.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …