Attributes which increase the value of a product and which can provide selling points in advertising, e.g. delivery reputation or service, after-sales service, re-sale value, cash refunds, testimonials, corporate image.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …