Attributes which increase the value of a product and which can provide selling points in advertising, e.g. delivery reputation or service, after-sales service, re-sale value, cash refunds, testimonials, corporate image.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …