Form of media readership research to measure the proportion of readers of an issue who read or looked at each spread in a magazine, producing a score for an average spread.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …