Local, regional or national panel of recruited respondents. Often consumers but sometimes specialists. The research is continuous with either regular visits by interviewers or diaries submitted to organizers every week.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …