Local, regional or national panel of recruited respondents. Often consumers but sometimes specialists. The research is continuous with either regular visits by interviewers or diaries submitted to organizers every week.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …