Every element of the marketing mix or strategy which involves communications with sales force, distributor and users/consumers. Not limited to promotional communications such as selling, advertising and sales promotion. Also includes public relations at all levels, and forms of communication such as branding, labelling, packaging, pricing and marketing research.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …