Every element of the marketing mix or strategy which involves communications with sales force, distributor and users/consumers. Not limited to promotional communications such as selling, advertising and sales promotion. Also includes public relations at all levels, and forms of communication such as branding, labelling, packaging, pricing and marketing research.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …