advance renewal

A renewal of an individual print or digital subscription received prior to the start of the publisher’s regular renewal promotion. It may be a promotion vehicle such as a bind-in, an email, direct mail, phone-based, or retargeting-based campaign. An advance renewal may be a collection extension promoted along with the first bill on a credit subscription order.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING