Media other than above-the-line. Includes exhibitions, direct mail, point-of-sale displays, sales literature, give-aways, sponsorships but not public relations.
Synonyms: BTL
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …