Sequence of customer acceptance which advertising can influence in achievement of eventual brand loyalty. Stages or ‘rungs’ include brand awareness, brand preference.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …