Sequence of customer acceptance which advertising can influence in achievement of eventual brand loyalty. Stages or ‘rungs’ include brand awareness, brand preference.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …