A promo piece in which different recipients of the same piece will be offered different payment options. The results are tallied and compared for responsiveness for each type of payment offer. Typical tests: cash-on-delivery vs. bill-me-later vs. 15-day free examination; offer with and without credit card payment option, etc.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …