payment test

A promo piece in which different recipients of the same piece will be offered different payment options. The results are tallied and compared for responsiveness for each type of payment offer. Typical tests: cash-on-delivery vs. bill-me-later vs. 15-day free examination; offer with and without credit card payment option, etc.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

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