A promo piece in which different recipients of the same piece will be offered different payment options. The results are tallied and compared for responsiveness for each type of payment offer. Typical tests: cash-on-delivery vs. bill-me-later vs. 15-day free examination; offer with and without credit card payment option, etc.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …