A promo piece in which different recipients of the same piece will be offered different payment options. The results are tallied and compared for responsiveness for each type of payment offer. Typical tests: cash-on-delivery vs. bill-me-later vs. 15-day free examination; offer with and without credit card payment option, etc.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …