The number of times a program’s audience changes over a period of time; the ratio of the net unduplicated cumulative audience over several time periods to the average audience for time period.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …