A specialist who makes all necessary arrangements for one company to use the lists (direct mail, email, and other) of another company. A broker‘s services may include most, or all, of the following: research, selection, recommendation, and subsequent evaluation.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …