A specialist who makes all necessary arrangements for one company to use the lists (direct mail, email, and other) of another company. A broker‘s services may include most, or all, of the following: research, selection, recommendation, and subsequent evaluation.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …