A promotion in which special offers are made in coupon form, enabling the respondent to obtain special consideration – a discount, free book, premium, or subscription extension, etc., in exchange for returning one or more coupons within a given time period, or before a specified cut-off date. Such coupons may be loose inserts with other mail offerings or independent offerings.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …