A promotion in which special offers are made in coupon form, enabling the respondent to obtain special consideration – a discount, free book, premium, or subscription extension, etc., in exchange for returning one or more coupons within a given time period, or before a specified cut-off date. Such coupons may be loose inserts with other mail offerings or independent offerings.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …