coupon program

A promotion in which special offers are made in coupon form, enabling the respondent to obtain special consideration – a discount, free book, premium, or subscription extension, etc., in exchange for returning one or more coupons within a given time period, or before a specified cut-off date. Such coupons may be loose inserts with other mail offerings or independent offerings.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

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