A promotion in which special offers are made in coupon form, enabling the respondent to obtain special consideration – a discount, free book, premium, or subscription extension, etc., in exchange for returning one or more coupons within a given time period, or before a specified cut-off date. Such coupons may be loose inserts with other mail offerings or independent offerings.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …