Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: Are you a woman between the ages of 25 and 54 who needs to lose at least 10 pounds or more? Do you have trouble sticking to a diet because you feel hungry all the time? 

Well, as a listener in this area, you're invited to participate in a FREE study of an amazing all-natural breakthrough that helps you lose weight by actually suppressing your appetite!

This powerful and safe weight-loss supplement is called [Product Name]. And as part of this special study, you can try it FREE for 30 days. 

But supplies are limited - so call now to reserve YOUR risk-free supply, 1 -800-XXX-XXXX.

[Product Name] is safe and effective, and no other product has its powerful fat-burning formula. In previous special studies, people have experienced amazing results. And now it's being offered to listeners in this area.

Call immediately to see if you're eligible to participate - and to receive your personal, risk-free 30-day supply. 

Again, supplies are limited, so call now, 1-800-XXX-XXXX. 1-800-XXX-XXXX. 1-800-XXX-XXXX.

If you like this swipe file item and want more similar performance marketing, direct marketing, and direct response advertising promo materials, please share it. Thank you!

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.