Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

JILL: I got tired of being fat. Being overweight really limited my life because I didn't have any self-confidence. I've since lost of all the extra pounds and inches with [Product Name].

Hi, I'm Jill Moore with [Product Name]. If you need to lose 30 pounds or more, I'm inviting you to participate in our nationwide risk-free trial.

Call now. 1-800-XXX-XXXX.

[Product Name] is an amazing PROVEN breakthrough in weight loss: take 2 capsules ONCE-daily and it can help you lose weight in days. It's also one of the healthiest ways to lose weight, because each capsule contains natural ingredients. 

So you'll be able to lose the max amount of weight, allowing you to shed pounds in days … with just 2 capsules once a day! Be among the first to call for your risk-free trial.

If you would like to lose 30 pounds or more by taking just TWO all-natural capsules a day, call now to participate in our nationwide risk-free trial. 1-800-XXX-XXXX. 1-800-XXX-XXXX. That's 1-800-XXX-XXXX.

If you like this swipe file item and want more similar performance marketing, direct marketing, and direct response advertising promo materials, please share it. Thank you!

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name

Who.

Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.

How.

Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.

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