Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

WOMAN 1: They laughed at me when I said I would lose 50 pounds in time for my son's wedding…
MAN 1: … They laughed when I said I had lost weight taking 2 capsules once a day… 
WOMAN 2: … Laughed - when I told them I had lost 30 pounds with [Product Name]…

WOMAN 1: … but when I walked down the aisle in a size 6…
MAN 1: … When I showed up for poker night 45 pounds lighter…
WOMAN 2: … When they finally saw me …

WOMAN 1: … They were blown away.
MAN 1: … They weren't laughing.
WOMAN 2: … They wanted my secret.

WOMAN 1: … All thanks to [Product Name].
MAN 1: … [Product Name].
WOMAN 2: … [Product Name].

ANNOUNCER: If you need to lose weight, call now to try [Product Name] absolutely risk-FREE. 1-800-XXX-XXXX.

[Product Name] is an amazing PROVEN breakthrough in weight loss. Take two capsules just once a day and it can help you lose weight in days. Each capsule contains 100% natural ingredients making it one of the healthiest ways to lose weight. Call now for your full-size 30 day risk-FREE trial. 1-800-XXX-XXXX. If lines are busy, please try again. 1-800-XXX-XXXX. 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.