Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

Have you seen those fantastic Electronic Ab Belt infomercials on TV?

They’re amazing... promising to get our abs into great shape fast - without exercise!

They’re the latest fitness craze to sweep the country!

But they’re expensive, selling for up to 120 dollars each!

But what if you could get a high-quality electronic ab belt for just 10 dollars?

That’s right, just 10 dollars!

Why so cheap?

Because intense competition and mass production have forced prices down.

We cut a deal with the factory to buy up to 1 million units at a very special price and are passing the savings on to you.

The Abforce is just as powerful and effective as the expensive ab belts on TV - designed to send just the right amount of electronic stimulation to your abdominal area.

Best of all, they’re only 10 dollars and have a full money back guarantee. Call now, 1-800-XXX-XXXX.

Don’t miss out. Get the amazing electronic Abforce belt—the latest fitness craze for just $10. Call now 1-800-XXX-XXXX, that’s 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.