Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds


ANNOUNCER: Are you ready to go toe to toe with your body fat? Do you want to watch pounds and inches disappear?
Because right now, we're giving out an incredibly powerful weight loss supplement, risk-free, to every participant in today's Pound for Pound challenge.

To participate, you absolutely must call now. 1-800-XXX-XXXX.

This product is proven and can cause dramatic weight loss so supplies are limited. It's called [Product Name]. Take two capsules just once a day and you can experience maximum weight loss - pounds in days. 

It uses natural ingredients, making it healthy and safe.

If your weight loss with [Product Name] is too dramatic, please decrease use and only take one capsule a day.
For your participation in today's Pound for Pound challenge, you will be given a full size supply of [Product Name] to use absolutely risk-free.


Participation is only guaranteed today and space is limited. If you want to participate, and lose serious weight, you must call now. 1-800-XXX-XXXX. That's 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.