Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: Wish you could lose up to 5 pounds per week without feeling hungry all the time? Now you can with [Product name], the revolutionary new highest potency weight loss dietary supplement clinically proven to make you feel full while it burns off body fat, so you get the slim, sexy, sculpted body you’ve always wanted.

[Product name] is different because it’s scientifically formulated to not only suppress your appetite and eliminate cravings so it’s easy to eat less, it also works as a metabolism booster, burning off body fat and building lean underlying muscle tone. 

That means, with [Product name] you won’t get hungry or experience cravings, you II lose weight fast, and your body will automatically get lean, tight, and toned.

ANNOUNCER: Call now for your risk-free trial of [Product name]! Call 1-888-XXX- XXXX. It's safe, all-natural, and it’ll work for you! Guaranteed! Call 1-888-XXX- XXXX! That’s 1-888-XXX-XXXX! 1-888-XXX-XXXX!

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.