Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: May I have your attention please. If you're trying to lose weight, we need your help. We're [Product Name] and we have TOO MUCH product and too few participants in our nationwide risk-free trial. 

If you need to lose thirty pounds or more and would like to participate, call now. 1-800-XXX-XXXX.

[Product Name] is an amazing PROVEN breakthrough in weight loss: a ONCE-daily capsule that can help you lose weight in days. It's also one of the healthiest ways to lose weight, because each capsule contains natural ingredients. 

So you'll be able to lose the max amount of weight, allowing you to shed pounds in days... with just ONE capsule a day! Be among the first to call for your risk-free trial.

Again, we have too many risk-free trials and too few participants. If you would like to lose 30 pounds or more by taking just ONE all-natural capsule a day, call now to participate in this nationwide risk-free trial. 

1-800-XXX-XXXX. 1-800-XXX-XXXX. That number again is 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.