Male Libido Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: Men, if you’re over the age of 25 and would like to enhance your sexual performance—that’s right...longer, stronger, spine-tingling sex—stay tuned because the next minute will change your life! Introducing all-new [Product name]!

Whether you suffer from stamina problems, a lack of sexual desire, or problems with performance, [Product name] is the answer you’ve been waiting for! Scientifically- formulated to help promote testosterone in your system, [Product name] allows you to instantly enhance your performance for more pleasurable sex for you and your lover. 

[Product name] is not a drug. It’s a special blend of herbs that naturally helps strengthen your sex drive and increase your stamina. Be the sex machine your lover wants you to be and maximize your performance with [Product name]. It’s guaranteed to work for you!

ANNOUNCER: Call now for your risk-free 30-day trial of [Product name] plus get a secret bonus video free with your order! Call 1-888-XXX-XXXX. You’re not alone so don’t miss out! Call 1-888-XXX-XXXX! That’s 1-888-XXX-XXXX! 1-888-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.