Female Libido Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNCR: If you’re a woman who’s unhappy with your lack of desire and you wish you had a strong, powerful, energetic sexual appetite, now there’s good news! Introducing [Product name], the revolutionary new all-natural formula that boosts the female sex drive and intensifies sexual pleasure.

Countless women suffer in silence with their lack of desire and satisfaction, and that’s what makes [Product name] such an amazing breakthrough. Its powerful blend of all-natural ingredients works as an aphrodisiac, helping to heighten sensitivity and enhance your body’s response to touch. 

That means, with [Product name] you become aroused more easily and experience heightened sexual intensity and enjoyment. If you’re looking for a safe, effective, private solution, [Product name] is perfect for you.

Call now for your risk-free trial of [Product name]! Call 1-888-XXX-XXXX. It’s safe, completely confidential, and it works! Guaranteed! Call 1-888-XXX-XXXX! That’s 1-888-XXX-XXXX! 1-888-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.