Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

How would you like to turn your body in to a lean mean sexy machine? Now it’s easy thanks to all new [Product name]!

[Product name] is the drug free dietary supplement containing high potency natural ingredients proven to trap unwanted fat, guaranteeing safe effective weight loss. 

Studies suggest that the active ingredients in [Product name] work to attract fat like a magnet, forcing your body to pass it out of your system naturally, giving you the benefits of dieting without the hassle of calorie counting. 

Thousands of people have already experienced fast effective weight loss without restrictive dieting or strenuous exercise. You can too! If you want to lose weight and have a lean, sexy body call now! Don't miss out on this offer...

“Body You Want Tag”

Call now for your completely free supply! That’s right, call today and receive a month’s supply of [Product name] absolutely tree, a $60 value. Call 1-800-XXX-XXXX, pay only shipping and handling and start losing the weight you want. That's 1-800-XXX-XXXX again 1-800-XXX-XXXX call now while supplies last.


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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.