Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: This warning is for men who need to lose weight. DO NOT I repeat, do not use a women's weight loss product!

Many of them can cause muscle loss, and if you need to lose weight, the last thing you want to lose is your hard-earned muscle!

Fortunately, now there's an incredibly powerful weight loss supplement called [Product Name] for Men. To prove it works, they're giving guys who call now a full-size supply absolutely risk-free.

Grab your phone. 1-800-XXX-XXXX.

[Product Name] is proven and can cause dramatic weight loss without killing your muscle. Take two capsules just once a day and you can experience maximum weight loss - pounds in days. It's healthy and safe, but if your weight loss with [Product Name] is too dramatic, please decrease use and only take one capsule a day.

To get a full-size supply of [Product Name] for Men, absolutely risk-free, call now. 1-800-XXX-XXXX. Phone lines will be open for the next five minutes. 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.