Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: The following message is not a radio commercial. It's a gift to anyone listening today who needs to lose weight. 

Right now, the makers of [Product Name] are releasing risk-FREE trials of their proven weight loss breakthrough so you can lose weight risk-FREE. If you need to lose thirty pounds or more, call now. 1-800-XXX-XXXX.

[Product Name] is an amazing PROVEN breakthrough in weight loss: a ONCE daily solution that can help you lose weight in days. It's also one of the healthiest ways to lose weight, because each capsule contains 100% natural ingredients. 

So you'll be able to lose the max amount of weight, allowing you to shed pounds in days... and it's easy, just use it ONCE a day! Be among the first to call for your risk-free trial.

Supplies of this generous gift are limited, so please, only call if you need to lose 30 pounds or more. Call now for your risk-free trial. 1-800-XXX-XXXX. 

Hurry, supplies are limited. 1-800-XXX-XXXX. That's 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.