Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: The following message is not a radio commercial. It's a gift to anyone listening today who needs to lose weight. 

Right now, the makers of [Product Name] are releasing risk-FREE trials of their proven weight loss breakthrough so you can lose weight risk-FREE. If you need to lose thirty pounds or more, call now. 1-800-XXX-XXXX.

[Product Name] is an amazing PROVEN breakthrough in weight loss: a ONCE daily solution that can help you lose weight in days. It's also one of the healthiest ways to lose weight, because each capsule contains 100% natural ingredients. 

So you'll be able to lose the max amount of weight, allowing you to shed pounds in days... and it's easy, just use it ONCE a day! Be among the first to call for your risk-free trial.

Supplies of this generous gift are limited, so please, only call if you need to lose 30 pounds or more. Call now for your risk-free trial. 1-800-XXX-XXXX. 

Hurry, supplies are limited. 1-800-XXX-XXXX. That's 1-800-XXX-XXXX.

If you like this swipe file item and want more similar performance marketing, direct marketing, and direct response advertising promo materials, please share it. Thank you!

Share on linkedin
LinkedIn
Share on twitter
Twitter
Share on reddit
Reddit
Share on facebook
Facebook
Share on email
Email
Share on whatsapp
WhatsApp

Leave a Reply to the Article

About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name

Who.

Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.

How.

Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.