Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: We interrupt this broadcast to give you some startling information. The Obesity Crisis is crushing our national economy - it costs our country nearly $123 billion every year.

Every pound you lose is invaluable in fighting this epidemic. To help you lose weight, the makers of [Product Name] are giving out risk-free trials of their proven weight loss solution.

To get yours call now. 1-800-XXX-XXXX.

If you need to lose more than 30 pounds - you are allowed to start calling now. If you need to lose less than 30 pounds - you can begin calling tomorrow, 9 AM.

Repeat. If you need to lose weight, a proven weight loss solution is being distributed risk-free, to callers only, on a strict first-come, first-served basis.

If you need to lose more than 30 pounds you are allowed to start calling now. If you need to lose less than 30 pounds, call tomorrow 9 AM.

Call to get your risk-free trial of [Product Name]. 1-800-XXX-XXXX. 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.

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