Male Libido Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: Men, how’d you like to have a better sex life and no longer have to live with the fear of embarrassing sexual dysfunction? Nearly every adult male has experienced it. In fact, most men over the age of 25 have a major decrease in testosterone. 

In the past, sexual dysfunction treatments have been limited to injections, surgery, drugs, and other painful and expensive procedures. But now there’s a better, safer, drug-free option! 

Introducing [Product name], an all-natural blend of vitamins and herbs scientifically-formulated to help promote testosterone and heighten sexual performance. 

[Product name] is not a drug. It's all-natural and there are no side effects. The results men get are incredible! 

[Product name] will dramatically improve your stamina, urge, and ability, guaranteed! 

ANNOUNCER: Call now for your risk-free 30-day trial of [Product name] plus get a secret bonus video free with your order! Call 1-888-XXX-XXXX. You’re not alone, so don’t miss out! Call 1-888-XXX-XXXX! That’s 1-888-XXX-XXXX! 1-888-XXX- XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.